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5 Reasons Why a Cyclops Can't Be a Hydra

June 20th, 2019

By John Williams, CTO, Amplience

If you look at the multi-headed beast that is today’s user experience you can see why the headless backend works so well. If you get it right, you can build as many UX heads as you wish with a constant set of features and content delivered neatly through APIs. The heads can be built using lightweight JavaScript fra…

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Why You Can’t Afford to Ignore Headless Commerce

June 6th, 2019

By Igor Faletski, CEO - Mobify

There are 3 different approaches to delivering front-end experiences – as outlined by Gartner Research below – but only a headless commerce approach (otherwise known as an API-oriented) enables you to stay ahead of customer expectations and deliver amazing digital experiences that drive top-line growth.

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John Williams
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Cyclops v Hydra – How headless fixes the multi-head problem

May 31st, 2019

By John Williams, CTO, Amplience

Headless architecture as a concept has evolved into the next big thing. As with previous hyped up technology shifts such as HTML 5, responsive design, big data, AI, etc, we are being bombarded with a maelstrom of new acronyms and jargon, many of them meaningless or even worse misleading. The latest pseudo technolog…

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Why Agility Matters at the Edge of Shopping

April 16th, 2019

By Rob Garf, Salesforce

The days of merely pulling consumers within the four walls of a brand’s physical and digital properties are over. Retail today is as much about pushing brands to consumers in the places where they spend the most time — on apps, messaging platforms, social media, smart speakers, and marketplaces.

Brands are now reth…

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Digital Experience Platform: All the ways I was wrong, and one where I was right... plus a minor history of the DXP Wars

February 21st, 2019

The 'Digital Experience Platform' (DXP) is not a new idea, but it certainly seems to be increasingly in the conversation of late. In fact, DXP has been talked about and written about for years. I took a crack at defining this back when I was at Forrester over eight years ago[i] when I wrote "The Emergence of Customer Experience Solutions"…

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Amplience highlights of 2018

February 4th, 2019

With 70% of website traffic now through mobile, businesses need more content to ensure shoppers receive engaging, personalized experiences. With the adoption of mobile, content is being distributed via Amplience more than ever before. In 2018, Amplience averaged 1,500 API calls every minute for the entire year!

In the below article, Amplience CTO,…

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220x220 Brian Walker
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Three Things I Learned In My First Ninety Days at Amplience

January 2nd, 2019

By Brian Walker, Chief Strategy Officer at Amplience

It has been ninety days now since I joined the great team at Amplience, and in the course of that I have had the opportunity to engage with many leading merchants, marketers, partners, thought-leaders, and analysts around the core questions of how the content, commerce, and marketing worlds are …

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