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Content & Commerce

Discover the latest thoughts about content and commerce from the Amplience team and partners.

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Digital Experience Platform: All the ways I was wrong, and one where I was right... plus a minor history of the DXP Wars

February 21st, 2019

The 'Digital Experience Platform' (DXP) is not a new idea, but it certainly seems to be increasingly in the conversation of late. In fact, DXP has been talked about and written about for years. I took a crack at defining this back when I was at Forrester over eight years ago[i] when I wrote "The Emergence of Customer Experience Solutions"…

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Amplience highlights of 2018

February 4th, 2019

With 70% of website traffic now through mobile, businesses need more content to ensure shoppers receive engaging, personalized experiences. With the adoption of mobile, content is being distributed via Amplience more than ever before. In 2018, Amplience averaged 1,500 API calls every minute for the entire year!

In the below article, Amplience CTO,…

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Three Things I Learned In My First Ninety Days at Amplience

January 2nd, 2019

By Brian Walker, Chief Strategy Officer at Amplience

It has been ninety days now since I joined the great team at Amplience, and in the course of that I have had the opportunity to engage with many leading merchants, marketers, partners, thought-leaders, and analysts around the core questions of how the content, commerce, and marketing worlds are …

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How to join content and commerce and deliver results

October 17th, 2018

In today’s fast moving, competitive world of ecommerce, content plays a critical role in driving results. For decades the only choice for managing content has been yesterday’s web Content Management System (WCMS), and using WCMS with an ecommerce platform has been fraught with danger. So, if content is so important what can you do to incorporate it…

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Did you miss out on this year’s Shop.org event?

September 24th, 2018

We returned to Shop.org Digital Summit this year as a silver sponsor, where we shared how to best optimize content strategy and walked through customer examples. Here’s a recap of some highlights and key trends discussed at the event.

This year’s event took place at The Venetian, in Las Vegas, Nevada; with over 130 speakers includ…

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Why Optimizing your Mobile Content is Critical in the iPhone Age

September 13th, 2018

After much speculation, the new iPhone has finally arrived with updates among these a bigger screen, improved cameras, face ID and faster speeds. While Apple continues to have a stronghold on the smartphone market - with updates on a yearly basis - smartphone use also continues to rise. The increased use of smartphones and ongoing updates present i…

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3 Things New York Fashion Week Can Teach Us About Content Creation

September 5th, 2018

Every day, we’re inching closer and closer to one of the biggest days in fashion, New York Fashion Week. Year after year, it is one of the most talked about events in newspapers, magazines, television, social media and other types of publications due to the sheer amount of fashion powerhouses showing off their newest clothes and jewelry to the worl…

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