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Amplience Integration for
SAP® Commerce Cloud

SAP Premium Certified Amplience Extension

Amplience is the leading content-as-a-service platform for SAP Commerce Cloud customers, powering over 50 leading B2C and B2B brand experiences.


Amplience Extension for SAP Commerce Cloud

The Amplience Extension for SAP Commerce Cloud is an integration accelerator that simplifies the implementation of two Amplience solutions: 'Dynamic Media' and 'Social & UGC'. These solutions extend the SAP Commerce Cloud platform to deliver rich, engaging product and promotional media to all devices, and to incorporate persuasive content gathered from users on social media into the customer journey.


Dynamic Media

Amplience Dynamic Media makes it easy for ecommerce teams that use SAP Commerce Cloud to enrich the customer experience with engaging product and promotional images and videos that work responsively to support any channel and device combination — improving site speed and quality.

Dynamic Media additionally supports three advanced use-cases: Product Badging – which generates image badges that highlight sale, stock levels, newness and other attributes; Dynamic Bannering which simplifies the production of personalized campaign and promotional media; and Product Customization, which enables colorization, monogramming and rich product configuration.


Mobile Ready Hero Imagery

The problem for some consumer products is that when viewed on a mobile screen, the product hero image is very small, leading to a failed customer experience and poor conversion as a result. This is particularly the case in grocery. The University of Cambridge Design Group in conjunction with Unilever have created a set of standards designed to help solve this problem. These Mobile Ready Hero Images deliver the visual information that shoppers need in order to make immediate and informed buying decisions.

The creation of Mobile Ready Hero Images looks to be an arduous post production challenge, however Amplience Dynamic Media allows clients wishing to adopt these standards with an automated set of tools to create and deliver Mobile Ready Hero Images across product ranges at any scale.

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Social and User Generated Content

The Amplience Social and User Generated Content (UGC) solution allows retailers to curate the high-value authentic content that brand advocates create on social channels such as Instagram and Twitter. Using the SAP Commerce Cloud integration, Social & UGC content can be added to pages using a specialized widget in SAP Commerce Cloud. This enables content teams to curate and publish shoppable social images into a wide range of contexts including media-walls on landing pages and in carousels on product detail pages, or into style guides, or inspirational look-books, to provide social proof that drives conversions.


Amplience - SAP Commerce Cloud


L.K.Bennett is a British accessible luxury brand and shoe specialist that reflects its unmistakable heritage; a modern blend of femininity, color and style. Its collections of shoes, ready-to-wear, handbags and accessories, appeal to women who want a wardrobe perfect for any occasions. The team uses Amplience to produce content across campaign landing pages and to power the rich media viewers at the product page.

Read the full case study


Mulberry is an English design company renowned world-wide for its craftsmanship and quality. The brand's backbone is an extensive line of luxury fashion bags for men and women that combine stylish, stand-out design with the finest leathers and detailing. In addition to leather goods, Mulberry's product range includes womenswear, accessories and footwear. Mulberry use the Amplience Dynamic Media solution in conjunction with SAP® Hybris, to deliver all on-site media including rich, responsive product page viewers with multi-level zooms.

Visit the Mulberry site


Founded in 1975, TUMI takes its name from a Peruvian icon known to its founder from his Peace Corps days in South America. During the 1980's, TUMI's innovative introduction of soft, ultra-functional, black-on-black ballistic nylon travel bags catapulted the company to its current leadership position. TUMI utilize Amplience’s Dynamic Media, Social & UGG, and Content Authoring solutions to deliver a rich multi-language Content and Commerce experience that drives brand value and sales conversion.

Visit the TUMI site

SAP Commerce Cloud customers who choose Amplience for ecommerce content production experience major benefits:


20%+ conversion improvement


7x productivity improvement


Brand experience consistency


40% faster page load speed


Download the SAP Commerce Cloud Datasheet

How Amplience and SAP Commerce Cloud work together


Amplience Extension for SAP Technical Overview

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